CAMPAIGN BACKGROUND
Royal Life Saving analysis shows that there are more than 2,000 incidents of abuse, violence, and aggression directed at staff working in aquatic facilities around the country every year.
To support the safety and wellbeing of staff working in aquatic facilities, Royal Life Saving has launched the ‘Keep Your Cool at the Pool’ campaign, which sets clear behavioural expectations for patrons and calls for users of aquatic facilities to treat each other and staff respectfully.
The 'Keep Your Cool at the Pool' campaign aims to:
- Support the safety and wellbeing of staff working in aquatic facilities
- Improve patron safety and wellbeing by encouraging responsible behaviour
- Encourage a national standard in appropriate patron behaviour at aquatic facilities
- Improve the confidence of lifeguards, swim teachers and reception staff in delivering safety instructions to patrons by minimising the instances of aggression and abuse
- Support the sector in delivering critical support for the aquatic workforce
- Support improvements to the attractiveness of employment in industry and retention of talent
Campaign Resources
From large aquatic facilities to local swim schools - we are committed to the health and safety of all staff and users and a nation free from drowning.
Industry partners can support their workforce this summer by delivering the 'Keep Your Cool at the Pool' Campaign by downloading and displaying the below campaign resources and promoting the key messages with their local communities.
Alignment with this campaign further helps support industry sustainability and encourages all patrons to feel safe and welcome at their local aquatic facility.
Communications Plan
A4 Posters (No Crops - for digital displays and local printing)
A4 Posters (With Crop Marks for Professional Printing)
Social Media Assets (Square Format)
Social Media Assets (Story / Reel Format)
Digital Displays
Campaign Partners
Royal Life Saving is working with the Aquatic Industry and Governments to support and elevate the 'Keep Your Cool at the Pool' Campaign both nationally and locally.
Industry Partners
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If you have any questions or require any further information please get in touch with our support team at:
Email: aquatics@rlssa.org.au
Phone: (02) 8217 3111
Media: Enquires should be directed to Media Key via telephone (03) 9769 6488.
