Digital Resource Kit as at 14 July 2024
Please Do
- Download and use the marketing resources below to promote World Drowning Prevention Day
- Tag #DrowningPrevention #WorldDrowningPreventionDay and @RoyalLifeSaving in social media posts.
Please Don’t
- Alter or change the World Drowning Prevention Day or Royal Life Saving logos.
- Change, move or resize the design, text, images or logos.
- Add text or images.
Website and Social Media Text - suggested below:
Drowning is one of the leading causes of death globally for children and young people aged 1-24 years. Every year, an estimated 236,000 people drown.
In Australia, hundreds of families lose loved ones to drowning every year.
Today, Thursday 25th July on World Drowning Prevention Day, join Royal Life Saving and (Insert facility name) to take action to prevent drowning:
- Enrol in swimming lessons
- Supervise children
- Check pool fence and gate
- Avoid alcohol and drugs around water
- Wear a lifejacket
- Know the conditions
- Become a pool lifeguard
- Learn CPR
- Become a swim teacher
Every small step we individually take can help save lives.
For further details on how you can be part of World Drowning Prevention Day visit:
https://www.royallifesaving.com.au/World-Drowning-Prevention-Day
Downloadable Resources include:
World Drowning Prevention Day - Visual Device
A4 Posters
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Digital Displays
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Social Media
Social Media Tiles
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Facebook Tiles
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Media Release
Australia to Turn Blue for World Drowning Prevention Day
For immediate release: xxx July 2024
On Thursday 25 July, the international community will come together to highlight an issue affecting every nation around the world, including Australia: drowning deaths.
World Drowning Prevention Day is a United Nations declared day that aims to raise awareness of drowning prevention and simple and effective actions like taking swimming lessons or fencing a pool.
In Australia, the nation will turn blue as supporters don blue attire, organisations decorate their offices and facilities, and major landmarks around the country light up in blue.
Hundreds of families are impacted by drowning in Australia annually. Worldwide, drowning is a leading cause of death for children and young people aged 1-24 years, with an estimated 236,000 fatalities each year.
Royal Life Saving Australia Chief Executive Officer Justin Scarr said World Drowning Prevention Day symbolises the collective commitment to prevent drowning deaths and is an opportunity for every individual to contribute to saving lives.
“Anyone can drown, no one should. Drowning can happen to anyone at any time, but every step we take towards drowning prevention can save lives.
“On World Drowning Prevention Day, we reflect on thousands of people lost to drowning in recent years, as well as the millions of lives lost across the globe.
“By lighting up landmarks in blue, or by going blue, we remind everyone that simple actions can save lives, whether swimming lessons, pool fencing, and CPR lessons, they all make a difference to drowning prevention,” said Mr Scarr.
Royal Life Saving and [insert aquatic facility name] encourage everyone to get involved in World Drowning Prevention Day by going blue and sharing resources and stories.
Anyone can make a difference by taking action and sharing water safety tips on how to stay safe around water:
- Enrol in swimming lessons
- Become a swim teacher
- Supervise children around water
- Check pool fences and gates
- Avoid alcohol and drugs near water
- Wear a lifejacket when boating or fishing
- Know the conditions before entering the water
- Become a pool lifeguard
- Learn CPR
[insert aquatic facility name] is getting involved in World Drowning Prevention Day by [insert what facility is doing].
Share your stories and tag #DrowningPrevention #WorldDrowningPreventionDay and @RoyalLifeSaving in your social media posts.
Visit Royal Life Saving’s World Drowning Prevention Day website page or the World Health Organization’s World Drowning Prevention Day website page to learn more about the global initiative and how to get involved.
Customising Content
We appreciate this is a sample of social media resources that can be used to promote World Drowning Prevention Day. Please reach out to us directly by email (ssmith@rlssa.org.au) if you would like a hand to customise local resources.
