Customer service is a vital part of the overall experience a patron or client has at any aquatic, sport or recreation facility. The overall quality of service provided by customer facing staff has a major impact on whether a facility endears itself to the local community and ultimately, its level of success.

Customer service should be thought of holistically. The professional nature and the value of all the services and programs on offer at your facility can be too easily undermined if the level of customer service in any particular area is substandard. First impressions are obviously vital; but so is a complete customer experience, where all your staff are aligned in the information they provide to customers and in the values and approach they reflect.

With wide reaching communication tools at everyone's fingertips nowadays, high quality customer service that aligns with your brand promise greatly increases the likelihood of positive online comments and reviews as well as ever important 'word-of-mouth' recommendations. Both of these are significant contributors to the likelihood of returning and new patrons.

Royal Life Saving's Customer Service program has been developed with the aquatic, sport and community recreation industries in mind. The program includes activities, scenarios and case studies that are specific to customer facing staff in these industries, making the course relevant and engaging for the learner and important for any organisation that understands the value of great customer service.

Contact your local Royal Life Saving State and Territory Member Organisations (STMOs) to find out more about these courses and availability in your local area.

Note that Royal Life Saving Society – Australia National Office is NOT a Registered Training Organisation (RTO). All nationally recognised training is delivered by Royal Life Saving STMOs.